Alex Morgan's Brand

You might have seen her on TV, a magazine, a movie, a book signing event, while playing a game, or, in an event of one of the many brands she endorses. She played in the team that bagged multiple international championships including two Women's World Cup titles. She is the ESPN Best Female Athlete 2019. She is none other than the phenominal Alex Morgan (Alexanda Morgan Carrasco).

Alex Morgan is not only a lauded soccer star but a multi-talented personality who has worn hats as an actress, author, model, soap opera star and many more. Starting her career as a soccer player, she has built her own brand and arched her brand over various industries. She is just as intrepid in her ventures as her play in the field. But one thing has remained central to her brand i.e. athletics. She has associated her brand in different fields and continues to perfect her image. Her story describes the journey of an athlete to creating a brand personality from athletics and Alex's story has just begun.

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Playing beyond the field- Why did Alex Morgan looked beyond the soccer?

Alex Morgan, proud co-captain of U.S. women's national soccer team Alex Morgan is a powerhouse of enormous strength, determination, and inspiration. Her work in and outside the soccer field is shaping a brighter future for female soccer players and perhaps for all the female athletes around the world. U.S. Women's National Team (WNT) has brought home four FIFA world cup winning trophies and won Olympic gold medals four times as well. They were the CONCACAF Championship and Gold Cup champions for eight years. In another major competition, Algarve cup WNT were champions for eight games. U.S. Men's National Team (MNT), on the other hand, has yet to bring any championship trophy or gold medals for the United States. However, when we take a look at the salary comparison between WNT and MNT , the wage gap is enormous. A female national team player would get maximum of $4, 950 per game, whereas the average wage rate of player of the MNT is $13,

Alex Morgan's positions brands towards young females

If you know the guy on the right, Adam Levine , then you probably have heard " Girls like you ". It is the song that broke the charts , and featured many prominent women across various industries. One of the women who featured in the video of the song is none other than Alex Morgan (on the left). Alex Morgan, beyond soccer , has been active in poplar media and she has made her presence known. Besides being a featurette in a video, Morgan has collaborated with other organizations to be active through visual media. The content she is involved in share common features i.e. empowering women. Whether it be a collaboration with Maroon 5 , Jimmy Kimmel Live or other organizations, Morgan values empowering women and gender equality. Morgan depicts these values and aims to influences one specific group of people: young females. Alex Morgan is building her brand by positioning her presence towards girls, especially younger ones. She is following the distribution

Alex Morgan as a Brand

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