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Alex Morgan- a champion social influencer

This year Alex Morgan made it to Time Magazine’s 100 most influential people . At age 17, she became the youngest member of the U.S. women’s national soccer team in 2009. She graduated a semester early from the University of California, Berkley. Her game-play was monumental in winning the 2012 Summer Olympics and FIFA world cup in 2015. The transformation of Alex Morgan from an unknown soccer player to a star player is incredible and truly fascinating. Alex Morgan is not just your average soccer player, she is here to make a difference. She has leveraged her position of power and influence to become a voice for female athletes. Besides being the top 10 female soccer players, let’s look at some of her milestones that have influenced not only female athletes but also women around the globe. 1. Fighting for gender income inequality Alex Morgan and her team mates for equal play and equal pay Alex Morgan along with her teammates from USWNT sued United States Soccer Federati...
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Leveraging for the Future

Alex Morgan Leverages Her Brand for Others March 8 th marks a day known as International Women’s Day .  This day, started in 1911, celebrates “the social, economic, cultural and political achievements of women”.   Although the day is not ran by any single organization or group, an ever growing collection of firms are aligning themselves with the cause and thus it has grown into a truly international day of celebration. Megan Rapinoe, Alex Morgan, and Christen Press On March 8 th , 2019 Alex Morgan teamed up with 28 members of the Women’s National Team to file a lawsuit against the US Soccer Federation over pay equality and working conditions. The team identified issues of “institutional gender discrimination” and has affected other working conditions such as when and where they play, training, medical treatment, as well as paychecks. Many organizations have come out in support of this movement, and thus teamed up with Morgan in spreading the word in an ...
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Alex Morgan's positions brands towards young females

If you know the guy on the right, Adam Levine , then you probably have heard " Girls like you ". It is the song that broke the charts , and featured many prominent women across various industries. One of the women who featured in the video of the song is none other than Alex Morgan (on the left). Alex Morgan, beyond soccer , has been active in poplar media and she has made her presence known. Besides being a featurette in a video, Morgan has collaborated with other organizations to be active through visual media. The content she is involved in share common features i.e. empowering women. Whether it be a collaboration with Maroon 5 , Jimmy Kimmel Live  or other organizations, Morgan values empowering women and gender equality. Morgan depicts these values and aims to influences one specific group of people: young females.  Alex Morgan is building her brand by positioning her presence towards girls, especially younger ones. She is following the distribution ...
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Playing beyond the field- Why did Alex Morgan looked beyond the soccer?

Alex Morgan, proud co-captain of U.S. women's national soccer team Alex Morgan is a powerhouse of enormous strength, determination, and inspiration. Her work in and outside the soccer field is shaping a brighter future for female soccer players and perhaps for all the female athletes around the world. U.S. Women's National Team (WNT) has brought home four FIFA world cup winning trophies and won Olympic gold medals four times as well. They were the CONCACAF Championship and Gold Cup champions for eight years. In another major competition, Algarve cup WNT were champions for eight games. U.S. Men's National Team (MNT), on the other hand, has yet to bring any championship trophy or gold medals for the United States. However, when we take a look at the salary comparison between WNT and MNT , the wage gap is enormous. A female national team player would get maximum of $4, 950 per game, whereas the average wage rate of player of the MNT is $13,...
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Morgan's Brand Extension

  Alex Morgan Alex Morgan has used her name, or leveraged her brand, in an effort to increase interests of young girls in sports, specifically soccer. Alex Moran first gained popularity during the 2011 FIFA WorldCup .   Since that tournament, she has leveraged that success to better those around her.   As the youngest member of the US Womens national team, she was seen as a role model. To this end, she signed an endorsement to publish a series of books with the publisher Simon & Schuster.   Morgan wanted her books to be inspiring to young girls, and thus the books Saving the Team and Sabotage Season were written. The former book debuted on May 14, 2013 at #7 on the New York Times Best Seller list for Children’s Middle Grade. She continued to leverage her brand by establishing a youth soccer camp near her hometown.   She established the camp in order “give back to the community, to be able to meet some of the younger girls that are going ...
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Alex Morgan's Brand

You might have seen her on TV, a magazine, a movie, a book signing event, while playing a game, or, in an event of one of the many brands she endorses. She played in the team that bagged multiple international championships including two Women's World Cup titles. She is the ESPN Best Female Athlete 2019. She is none other than the phenominal Alex Morgan (Alexanda Morgan Carrasco). Alex Morgan is not only a lauded soccer star but a multi-talented personality who has worn hats as an actress, author, model, soap opera star and many more. Starting her career as a soccer player, she has built her own brand and arched her brand over various industries. She is just as intrepid in her ventures as her play in the field. But one thing has remained central to her brand i.e. athletics. She has associated her brand in different fields and continues to perfect her image. Her story describes the journey of an athlete to creating a brand personality from athletics and Alex's story ha...
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