Alex Morgan as a Brand

  Alex Morgan Alex Morgan has used her name, or leveraged her brand, in an effort to increase interests of young girls in sports, specifically soccer. Alex Moran first gained popularity during the 2011 FIFA WorldCup .   Since that tournament, she has leveraged that success to better those around her.   As the youngest member of the US Womens national team, she was seen as a role model. To this end, she signed an endorsement to publish a series of books with the publisher Simon & Schuster.   Morgan wanted her books to be inspiring to young girls, and thus the books Saving the Team and Sabotage Season were written. The former book debuted on May 14, 2013 at #7 on the New York Times Best Seller list for Children’s Middle Grade. She continued to leverage her brand by establishing a youth soccer camp near her hometown.   She established the camp in order “give back to the community, to be able to meet some of the younger girls that are going ...

You might have seen her on TV, a magazine, a movie, a book signing event, while playing a game, or, in an event of one of the many brands she endorses. She played in the team that bagged multiple international championships including two Women's World Cup titles. She is the ESPN Best Female Athlete 2019. She is none other than the phenominal Alex Morgan (Alexanda Morgan Carrasco). Alex Morgan is not only a lauded soccer star but a multi-talented personality who has worn hats as an actress, author, model, soap opera star and many more. Starting her career as a soccer player, she has built her own brand and arched her brand over various industries. She is just as intrepid in her ventures as her play in the field. But one thing has remained central to her brand i.e. athletics. She has associated her brand in different fields and continues to perfect her image. Her story describes the journey of an athlete to creating a brand personality from athletics and Alex's story ha...